The Concept:Surface: from 75 up to 2000 Sqm ²

• Potential financial turnover (minimum 3 up to 4.5K€/Sqm ²/year.
• To secure a financial minimum turnover /Sqm ² in order to ensure ratio of turnover/margin/productivity/frequency of stock renewal /profit).
• Turnover: starting from 225000 euros /year.
• Market radius: Downtown area, Districts peripheral, rural areas.

Range of products:

• Offering a whole diversified range of products adapted to the Retailer’s needs:  Top National brands, Regional products and Belle France products, Délices de Belle France) and Discount brands.
• Adapted packaging to the customer’s demand and the usual renewal stock.
• Important surface devoted to the fresh produce, fruits & vegetables and snacking.
• Stands with services when that is possible (starting at 300 Sqm ² minis in urban area and 400 Sqm ² in rural area): Butchery, Catering service, Cheese.
• A complete choice in 4 dimensions: Top National brands, Regional products and Belle France products, Délices de Belle France) and Discount brands

Brands of Distributor (M.D.D)

Belle France: our Brand of confidence

• Belle France signs a range of approximately 1400 references in food products which meet all your daily needs. It includes a range of wines backed on fifty vineyards among several AOC.
• Tested and regularly verified, the products Belle France guarantee quality at the best price. It help you to spend less without deprive yourself.
• The Belle France’s logo always localized on the top and on the left of packagings  allow to identify the brand in the store. Legal Energy and Nutritional complete informations are printed  on the back of packaging.
• Most of the products of the range Belle France are elaborated out by French S.M.E.
• This Belle France range carries Quality and Savors with the sign.

Les Délices de Belle-France : Our Brand  for Gourmand

• The brand “Les Délices de Belle-France” brings Deluxe products with some of which have labels or IGP, classics or originals, sometimes unseen but always of very high quality.
• The know-how of SME
• These products are primarily elaborated by SME which care about the authenticity and excellence according to innovating or regional receipts, starting from ingredients selected with the greatest attention. The range currently counts 115 references in delicatessen, fresh produce, frozen and beverages.
• Easy spotting and refinement
• The refinement and the quality level of the product “Les Délices de Belle-France” are highligted by an elegant packaging and the labels which repeat for each reference the same codes colors and the same graphic illustrations style. This makes possible easy spotting in the store of the products and to give them more impact in the displays. This exclusive brand help you to build customer’s loyalty which find it only in your stores.
• This exclusive Brand conveys an image of specialist in the sign.

Ecoprix: our Economical  brand

• Our Ecoprix range, is made up of an hundred daily necessary food products  which allow you to find the best lowest prices in our stores.
• The references which compose this economical range offer warranties of quality. They are tested and judged on their taste, their composition, their level of quality and are controlled regularly by independent specialized laboratories.
• You can buy them in full safety.
• Marked with initials “ep”, their packaging are voluntarily sober and are stripped with colors and a uniforms presentation. The target is to make them easily identifiable.
• This “ep” economical range conveys a good image of pricing of the sign.

The stores setting up:

• Entrance by the fresh (fruit and vegetables, fresh produce, bakery)
• Continuing by frozen Items.
• “Beverages belt” with ending customer route via the cellar and spirits  (option to stock spirits and alcohols behind cash registers). Display dimensioning and family’s items according to the store surface, customers demand and local specificities of the retail outlets.
• Know-how of long time and recognized to optimize the results of each site.

Strong Points and services + of the sign:

• Custom home based on listening and availability.
• Offers selected depending on the store environment.
• Hourly amplitude at the service of consumers.
• Possibility attractive communication with intervals adapted formats of shops attentive atmosphere and listening to consumers.
• Services in full line with the new trends in consumption.
• Highlighting fresh produces that characterizes the freshness of the brand image.
• In synthesis, RAPID'MARKET is a perfect response to the expectations of operators and consumers constantly evolving.

Our goal: provide everything "supermarkets" offer (prices, product range, promotions) in our convenience stores